In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.

1
CPL

Pouria N.

Mayple Vetted

expert

The Challenge

The biggest challenge with this client was conversion tracking because of HIPAA compliance. Their product needed to be HIPAA compliant which means we cannot place any third-party javascript on the website to track people who enter their web platform.

The Process

This account was all about implementing simple best practices such as budget management, and optimal campaign structure and maximizing assets such as extensions. It had scaled very fast on a campaign structure that was bringing in unqualified traffic and allowing spend for keywords that were irrelevant. My role is to manage and direct strategy on Facebook and Google Ads.

The Solution

In August they were average a CPA of $482 on Google ads and in recent weeks we average about $42.50.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Technology

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