Alcohol. Period. The company has so many legal challenges itself. There were restrictions with shipping, which made scaling a bit tedious and a slower process. This was the first brand we've ever worked with within the Alcoholic beverage niche, so it was a lot to learn! Now, I know I can master any brand in this unique and tough niche!
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.