Alcohol. Period. The company has so many legal challenges itself. There were restrictions with shipping, which made scaling a bit tedious and a slower process. This was the first brand we've ever worked with within the Alcoholic beverage niche, so it was a lot to learn! Now, I know I can master any brand in this unique and tough niche!
Paid Ads,Paid Ads,Paid Ads,CRO,Email Marketing,Marketing Strategy
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
A very vague search behavior by the persona makes it harder to get super targeted with the keywords we use, so we had to get creative with how we qualified the lead on every step of the funnel. There are also tight margins with the trucks that we buy and sell.
Our clients' goal was to sell their Holiday Collection online. During the pandemic, a successful launch was more important than ever to their business.