Idan Foods has never ran any social advertising, so they had no idea how much it will cost per lead or if it will be worth their marketing dollars.

Almasi got a big surge of sales at Christmas but it completely died after. Their ROAS went from 2x to 0.9 and they couldn't get it up!

Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

Please read the Process overview first.

Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.