myMomentum is a wellness app that motivates you to live well through points and rewards. They wanted to get more app downloads and gain a broader reach in the market.

Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.

In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.

I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.