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Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.
By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.
This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.
Sterling was a legacy brand with a strong foothold in older forms outreach and marketing. My challenge was to bring them up to the 21st century and successfully use their existing promotional strategies and materials in a totally new application across digital channels.
Sterling delivers practice management consulting and training events all across the country. Their primary marketing goal was to increase ticket sales and attendance at regional conferences.
My role was to consult the existing marketing team on how they could move their existing strategies in a new, digital application and to build out the account structures needed to support their new marketing channels.
Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.
By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.
This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.
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Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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