
Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.
By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.
This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.
Sterling was a legacy brand with a strong foothold in older forms outreach and marketing. My challenge was to bring them up to the 21st century and successfully use their existing promotional strategies and materials in a totally new application across digital channels.
Sterling delivers practice management consulting and training events all across the country. Their primary marketing goal was to increase ticket sales and attendance at regional conferences.
My role was to consult the existing marketing team on how they could move their existing strategies in a new, digital application and to build out the account structures needed to support their new marketing channels.
Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.
By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.
This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.