Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.


By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.


This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.

3.4
CPL

The Challenge

Sterling was a legacy brand with a strong foothold in older forms outreach and marketing. My challenge was to bring them up to the 21st century and successfully use their existing promotional strategies and materials in a totally new application across digital channels.

The Process

Sterling delivers practice management consulting and training events all across the country. Their primary marketing goal was to increase ticket sales and attendance at regional conferences.


My role was to consult the existing marketing team on how they could move their existing strategies in a new, digital application and to build out the account structures needed to support their new marketing channels.


  • First I carefully studies all their existing strategies, channels and materials.
  • Then I tied these channels and strategies back to the results generated.
  • I drew up a detailed plan on how we could translate the most successful campaigns into digital form and presented this to key stakeholders.
  • With an approved plan I worked with the in-house team to convert existing successful marketing materials into landing pages, email campaigns and web assets.
  • I then structured and built advertising campaigns to drive the ideal traffic to these marketing materials.
  • I then trained the existing team on managing their ad campaigns and my contract was complete.




The Solution

Within several months of the campaign beginning we had achieved highest-ever ticket sales and attendance.


By the end of the project the number of tickets sold and attendees had grown by 340% from when we began.


This was their primary introductory service and resulted in growth that lasted for years to come. The project propelled the company into new and more profitable acquisition channels.

Skills Used

Paid Ads,Paid Ads,Copywriting,Content Marketing,Branding,Email Marketing,Marketing Strategy,Other

Industry

Professional Services

Results by the numbers

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