My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.


  • StreamLocator is now available in Canada, US, UK, Eurozone, Middle East and Australia.
  • From sales of <25 per month with a strong reliance on Paid Media via FB and Amazon Ads, we are now at 250 per month, only restricted by stock issues in multiple countries, with >90% of sales from earned and owned media.
  • Traffic to the website has grown from ~5,000 users per month to 35,000-40,000 per month, with conversion rates tripling 
  • The focus now is on doubling down on the primary channels of SEO, Affiliates and Influencers, while continuing to optimise Lifecycle Marketing (email), Conversion Rates and Paid channels. 
1.5
CPO

Barri C.

Mayple Vetted

expert

The Challenge

StreamLocator is a geo-location hub and subscription service for accessing international streaming services, similar to VPNs or DNS services, but plug & play, with no loss in internet speed or reliability issues. They are available D2C and via Amazon.


I was hired to provide the marketing function as they looked to scale in their home market of Canada, while launching internationally across North America, EMEA and Australasia.


At the time they had recently launched in Canada and were selling around 20 units per month.

The Process

After auditing their existing activity and putting together a growth roadmap and forecast, we then established their initial channels to focus on, with a view to building a diverse channel mix and longer-term focus on organic channels.


While SEO and content marketing were prioritised from day 1, we knew that to achieve ambitious sales, we would be reliant on paid channels in the first 6+ months.

The Solution

My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.


  • StreamLocator is now available in Canada, US, UK, Eurozone, Middle East and Australia.
  • From sales of <25 per month with a strong reliance on Paid Media via FB and Amazon Ads, we are now at 250 per month, only restricted by stock issues in multiple countries, with >90% of sales from earned and owned media.
  • Traffic to the website has grown from ~5,000 users per month to 35,000-40,000 per month, with conversion rates tripling 
  • The focus now is on doubling down on the primary channels of SEO, Affiliates and Influencers, while continuing to optimise Lifecycle Marketing (email), Conversion Rates and Paid channels. 
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Public Relations,Other

Industry

Home & Garden

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