My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.


  • StreamLocator is now available in Canada, US, UK, Eurozone, Middle East and Australia.
  • From sales of <25 per month with a strong reliance on Paid Media via FB and Amazon Ads, we are now at 250 per month, only restricted by stock issues in multiple countries, with >90% of sales from earned and owned media.
  • Traffic to the website has grown from ~5,000 users per month to 35,000-40,000 per month, with conversion rates tripling 
  • The focus now is on doubling down on the primary channels of SEO, Affiliates and Influencers, while continuing to optimise Lifecycle Marketing (email), Conversion Rates and Paid channels. 
1.5
CPO

The Challenge

StreamLocator is a geo-location hub and subscription service for accessing international streaming services, similar to VPNs or DNS services, but plug & play, with no loss in internet speed or reliability issues. They are available D2C and via Amazon.


I was hired to provide the marketing function as they looked to scale in their home market of Canada, while launching internationally across North America, EMEA and Australasia.


At the time they had recently launched in Canada and were selling around 20 units per month.

The Process

After auditing their existing activity and putting together a growth roadmap and forecast, we then established their initial channels to focus on, with a view to building a diverse channel mix and longer-term focus on organic channels.


While SEO and content marketing were prioritised from day 1, we knew that to achieve ambitious sales, we would be reliant on paid channels in the first 6+ months.

The Solution

My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.


  • StreamLocator is now available in Canada, US, UK, Eurozone, Middle East and Australia.
  • From sales of <25 per month with a strong reliance on Paid Media via FB and Amazon Ads, we are now at 250 per month, only restricted by stock issues in multiple countries, with >90% of sales from earned and owned media.
  • Traffic to the website has grown from ~5,000 users per month to 35,000-40,000 per month, with conversion rates tripling 
  • The focus now is on doubling down on the primary channels of SEO, Affiliates and Influencers, while continuing to optimise Lifecycle Marketing (email), Conversion Rates and Paid channels. 
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Public Relations,Other

Industry

Home & Garden

Results by the numbers

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0.6

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Rainier Industries

My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.

6.97

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Lidl Dollys Factory Store

HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS

   4,475 purchases

   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


COMPANY OVERVIEW

Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


 INTRODUCTION

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

These strategically-targeted ads and boosted posts generate significant product views and add to carts.


WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.

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