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My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.
StreamLocator is a geo-location hub and subscription service for accessing international streaming services, similar to VPNs or DNS services, but plug & play, with no loss in internet speed or reliability issues. They are available D2C and via Amazon.
I was hired to provide the marketing function as they looked to scale in their home market of Canada, while launching internationally across North America, EMEA and Australasia.
At the time they had recently launched in Canada and were selling around 20 units per month.
After auditing their existing activity and putting together a growth roadmap and forecast, we then established their initial channels to focus on, with a view to building a diverse channel mix and longer-term focus on organic channels.
While SEO and content marketing were prioritised from day 1, we knew that to achieve ambitious sales, we would be reliant on paid channels in the first 6+ months.
My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Public Relations,Other
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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.
The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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