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My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.
StreamLocator is a geo-location hub and subscription service for accessing international streaming services, similar to VPNs or DNS services, but plug & play, with no loss in internet speed or reliability issues. They are available D2C and via Amazon.
I was hired to provide the marketing function as they looked to scale in their home market of Canada, while launching internationally across North America, EMEA and Australasia.
At the time they had recently launched in Canada and were selling around 20 units per month.
After auditing their existing activity and putting together a growth roadmap and forecast, we then established their initial channels to focus on, with a view to building a diverse channel mix and longer-term focus on organic channels.
While SEO and content marketing were prioritised from day 1, we knew that to achieve ambitious sales, we would be reliant on paid channels in the first 6+ months.
My remit has included Paid Media (FB, Google Ads, Reddit), Partnerships and Affiliates, Social Media, SEO and Content, CRM and Lifecycle Marketing (Email) and Conversion Rate Optimisation with support from my network of channel specialist freelancers.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Content Marketing,CRO,Email Marketing,Marketing Strategy,Marketing Strategy,SEO,Social Media Management,Public Relations,Other
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ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.
Iryasa enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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