StreamLocator is a geo-location hub and subscription service for accessing international streaming services, similar to VPNs or DNS services, but plug & play, with no loss in internet speed or reliability issues. They are available D2C and via Amazon.

I was hired to provide the marketing function as they looked to scale in their home market of Canada, while launching internationally across North America, EMEA and Australasia.

At the time they had recently launched in Canada and were selling around 20 units per month.

After auditing their existing activity and putting together a growth roadmap and forecast, we then established their initial channels to focus on, with a view to building a diverse channel mix and longer-term focus on organic channels.

While SEO and content marketing were prioritised from day 1, we knew that to achieve ambitious sales, we would be reliant on paid channels in the first 6+ months.