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When I joined StubHub, the company was in startup mode trying to legitimize the online secondary ticketing industry. I stepped in, took over a raw program, and turned it into the most important marketing channel at the company. Over my tenure, the program went from a one person operation to a small but multi-faceted team that spent $50M per year. The challenge was to keep up with growth targets while maintaining profitability.
I oversaw the entire program and had to create automation to build, activate, and pause new keywords and adgroups as hundred of unique events were added to the catalog every day. Being first to market was a huge strategic advantage, as was having full coverage of our catalog on search platforms. I hired a developer to sit on my team and build and maintain this operation, which worked wonderfully.
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Advertising CBD products online is always a challenge, but the challenge is even bigger when a brand has a smaller budget they wish to scale as sales grow. Mad Ritual wanted to raise brand awareness and drive sales without risking the long-term viability of brand assets, particularly on Facebook, by triggering ad violations.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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