0.1
ROAS

Aaron C.

Mayple Vetted

expert

The Challenge

When I joined StubHub, the company was in startup mode trying to legitimize the online secondary ticketing industry. I stepped in, took over a raw program, and turned it into the most important marketing channel at the company. Over my tenure, the program went from a one person operation to a small but multi-faceted team that spent $50M per year. The challenge was to keep up with growth targets while maintaining profitability.

The Process

I oversaw the entire program and had to create automation to build, activate, and pause new keywords and adgroups as hundred of unique events were added to the catalog every day. Being first to market was a huge strategic advantage, as was having full coverage of our catalog on search platforms. I hired a developer to sit on my team and build and maintain this operation, which worked wonderfully.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

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