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When I joined StubHub, the company was in startup mode trying to legitimize the online secondary ticketing industry. I stepped in, took over a raw program, and turned it into the most important marketing channel at the company. Over my tenure, the program went from a one person operation to a small but multi-faceted team that spent $50M per year. The challenge was to keep up with growth targets while maintaining profitability.
I oversaw the entire program and had to create automation to build, activate, and pause new keywords and adgroups as hundred of unique events were added to the catalog every day. Being first to market was a huge strategic advantage, as was having full coverage of our catalog on search platforms. I hired a developer to sit on my team and build and maintain this operation, which worked wonderfully.
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Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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