The short term plan was able to introduce well attended, expert-led webinars and increase CTOR
expert
Study Group needed to employ student recruitment and retention strategies to attract international students to select US universities
I led a team of international marketing managers to outline strategy and communications plan that involved robust lifecycle marketing, events/webinars and ambassadors
The short term plan was able to introduce well attended, expert-led webinars and increase CTOR
Content Marketing,Email Marketing,Other,Marketing Strategy
Education
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories.