The short term plan was able to introduce well attended, expert-led webinars and increase CTOR

The Challenge

Study Group needed to employ student recruitment and retention strategies to attract international students to select US universities

The Process

I led a team of international marketing managers to outline strategy and communications plan that involved robust lifecycle marketing, events/webinars and ambassadors

The Solution

The short term plan was able to introduce well attended, expert-led webinars and increase CTOR

Skills Used

Content Marketing,Email Marketing,Other,Marketing Strategy

Industry

Education

Results by the numbers

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