The short term plan was able to introduce well attended, expert-led webinars and increase CTOR

Kina G.

Mayple Vetted


The Challenge

Study Group needed to employ student recruitment and retention strategies to attract international students to select US universities

The Process

I led a team of international marketing managers to outline strategy and communications plan that involved robust lifecycle marketing, events/webinars and ambassadors

The Solution

The short term plan was able to introduce well attended, expert-led webinars and increase CTOR

Skills Used

Content Marketing,Email Marketing,Other,Marketing Strategy



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