Overall I scaled this brand to almost $2million on revenue from approx. $800k in adspend. The client ended up selling this brand for a 6 figure sum.
This brand was making some sales when I started working with them. The main issue was their ad account was very disorganised and had very little structure which made analyzing performance difficult.
Another challenge was bringing stability in performance and then scaling the brand to maximize sales and revenue.
Overall I scaled this brand to almost $2million on revenue from approx. $800k in adspend. The client ended up selling this brand for a 6 figure sum.
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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