Overall I scaled this brand to almost $2million on revenue from approx. $800k in adspend. The client ended up selling this brand for a 6 figure sum.
expert
This brand was making some sales when I started working with them. The main issue was their ad account was very disorganised and had very little structure which made analyzing performance difficult.
Another challenge was bringing stability in performance and then scaling the brand to maximize sales and revenue.
Overall I scaled this brand to almost $2million on revenue from approx. $800k in adspend. The client ended up selling this brand for a 6 figure sum.
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Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.