Subscription Insider, and it's flagship conference Subscription Show, are a niche business that targets professionals in the subscription space. The goal is connect our sponsors with professionals in the industry. The primarily challenge was to re-invigorate the the list of professionals and restart the in-person conference that had been decimated by COVID.

Rather than focusing just on attracting attendees to the conference, we focused first on building up the Subscription Insider brand and replenishing the funnel of leads. We did this by focusing on improved content, an improved website and creating a series of free webinars and similar lead gen types of events. We then focused on marketing efforts on building the top of the funnel and using simpler tactics, like email, to convert over to the conference.