
This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
We normally use social for VOD, due to the success of video action ads on the ticketing objective, client requested we include YouTube ads for the VOD effort.
Include conversions/GTM tag which will then activate the video ads. This included isolating key buttons on the VOD page (all except Amazon and Apple as we had separate campaigns for those for social)
This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
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The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

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