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This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
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We normally use social for VOD, due to the success of video action ads on the ticketing objective, client requested we include YouTube ads for the VOD effort.
Include conversions/GTM tag which will then activate the video ads. This included isolating key buttons on the VOD page (all except Amazon and Apple as we had separate campaigns for those for social)
This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
