This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.

0.2
CPO

Yousaf Y.

Mayple Vetted

expert

The Challenge

We normally use social for VOD, due to the success of video action ads on the ticketing objective, client requested we include YouTube ads for the VOD effort.

The Process

Include conversions/GTM tag which will then activate the video ads. This included isolating key buttons on the VOD page (all except Amazon and Apple as we had separate campaigns for those for social)

The Solution

This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

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