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This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
We normally use social for VOD, due to the success of video action ads on the ticketing objective, client requested we include YouTube ads for the VOD effort.
Include conversions/GTM tag which will then activate the video ads. This included isolating key buttons on the VOD page (all except Amazon and Apple as we had separate campaigns for those for social)
This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
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Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
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