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This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
We normally use social for VOD, due to the success of video action ads on the ticketing objective, client requested we include YouTube ads for the VOD effort.
Include conversions/GTM tag which will then activate the video ads. This included isolating key buttons on the VOD page (all except Amazon and Apple as we had separate campaigns for those for social)
This resulted in high amount of conversions but subsequently, a 2.12% CTR which is very high as CTR for YouTube is typically at the 0.12% CTR level.
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Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Michael Harding wished to expand brand awareness and elevate the story of craftmanship behind the products.
StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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