
After 3 months, the new and improved site was launched and after an additional 60 days the web site was able to increase conversion rate by 50%
Migrate original custom code site to fully re-designed Shopify store with increased conversion rate.
We took Supplement Hunt's existing slow custom coded site and migrated all of the products, history and advanced features over to a custom Shopify Plus environment. From there we refreshed the brand identity to new fonts, expanded color palate and design systems to enhance the visuals of the brand. Finally we analyzed the flow of traffic to optimize the home page, collection/product pages and check out experience to maximize online conversions.
After 3 months, the new and improved site was launched and after an additional 60 days the web site was able to increase conversion rate by 50%
Web Development,Web Development,CRO,Branding
Health & Wellness
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

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