Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.

3
CPL

Ryan B.

Mayple Vetted

expert

The Challenge

Sweet Red Poppy has been a blog since 2010 but wanted to grow into a product. They wanted to launch digital course advertising but were unsure of how to do it.

The Process

We knew we would need an email campaign for this so we created a lead generation email campaign during the COVID-19 pandemic where they could give us their email address and they would receive a free mask pattern that they could use for their custom DIY home masks made on their sewing or Cricut machines.

The Solution

Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.

Skills Used

Paid Ads,Paid Ads

Industry

Art & Entertainment

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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.