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Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.
Sweet Red Poppy has been a blog since 2010 but wanted to grow into a product. They wanted to launch digital course advertising but were unsure of how to do it.
We knew we would need an email campaign for this so we created a lead generation email campaign during the COVID-19 pandemic where they could give us their email address and they would receive a free mask pattern that they could use for their custom DIY home masks made on their sewing or Cricut machines.
Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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