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Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.
Sweet Red Poppy has been a blog since 2010 but wanted to grow into a product. They wanted to launch digital course advertising but were unsure of how to do it.
We knew we would need an email campaign for this so we created a lead generation email campaign during the COVID-19 pandemic where they could give us their email address and they would receive a free mask pattern that they could use for their custom DIY home masks made on their sewing or Cricut machines.
Customer grew from $0 revenue to $1M in less than 365 days because we built up the email address lead generation engine to fuel their future courses for sewing, Cricut, Serger and future courses they will have.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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