
Through ranking on page 1 for our target keywords we were able to more than double their organic traffic year over year and attribute leads to the SEO campaigns we were running
SynerySuite was struggling to get visitors to their site, organic conversions and track their results. They had worked with other SEO professionals in the past but had not seen any solid results.
I was brought on to focus on SEO and content for their site. Through technical SEO fixes, strategic keyword research, competitor and SERP analysis and off-page SEO tactics we were able to pick up momentum and drive results.
Through ranking on page 1 for our target keywords we were able to more than double their organic traffic year over year and attribute leads to the SEO campaigns we were running
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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