This complicated technological challenge included featuring thousands of animations per second, as well as creating a technological infrastructure that can accommodate tens of thousands of users across the site in any given period of time and maintaining optimal levels of user experience. All this has been done, in order to allow the "Teva" business customers to easily log into the website, and enjoy a product whose main purpose is to replace the pavilions at the frontal conferences.
• Addressing a number of issues during the project
• Creation of a server infrastructure to support multi-data and operations
• Establishing an infrastructure with Salesforce integrations to have a single database
• Forming a user system
Writing an in-depth technological characterization that reviews all the technological issues. In addition, five different staff members were assigned to this project in order to create a parallel workflow between the different parts of the project.
Web Development,Web Development
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

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