I entered an unfamiliar and complex industry to execute a combination of public and governmental relations, communications, and marketing strategies.
I am currently the association's Director of Marketing and Communications. I handle all aspects of their marketing and communications strategy.
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Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,SEO,Branding,Web Development,Web Development,Public Relations
Nonprofit & Government
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.

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