• ROAS improved by 21%
  • Ad spend increased from $20k to $50k with a higher ROAS
0.21
CPO

The Challenge

  • Struggled with scaling their ad account, current spend was at $20k
  • ROAS was at 4x and they needed to maintain this at scale

The Process

  • Restructured ad account
  • Focused on high value products that generate high AOV
  • Implemented creative testing & copy testing

The Solution

  • ROAS improved by 21%
  • Ad spend increased from $20k to $50k with a higher ROAS
Skills Used

Google Shopping,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


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Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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