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These are the percentage increases per metric.
Clicks: +17%
Conversion: +142%
Conversion Rate: +132%
Cost/con: +149%
Avg CPC: +42%
Cost: - 29%
Impressions: +3%
Creating Google Ads Campaigns to increase admissions to fill their classroom for the new school year. The main challenge is creating compelling ad copy to outperform neighboring schools that are more prominent in the area with bigger ad spending budgets.
I also troubleshoot social media and website issues (pixel, Google integrations, landing page, etc.)
In the first month of launching the new ads with the same budget, I improved the reporting for each metric within the first month. The tactics I executed were new copy, better keywords, creating a dedicated landing page with relevant information instead of driving leads to the homepage, and other features available to increase clicks (sitselinks, callouts, call extensions, etc.).
These are the percentage increases per metric.
Clicks: +17%
Conversion: +142%
Conversion Rate: +132%
Cost/con: +149%
Avg CPC: +42%
Cost: - 29%
Impressions: +3%
Paid Ads,Marketing Strategy
Education
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Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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