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These are the percentage increases per metric.
Clicks: +17%
Conversion: +142%
Conversion Rate: +132%
Cost/con: +149%
Avg CPC: +42%
Cost: - 29%
Impressions: +3%
Creating Google Ads Campaigns to increase admissions to fill their classroom for the new school year. The main challenge is creating compelling ad copy to outperform neighboring schools that are more prominent in the area with bigger ad spending budgets.
I also troubleshoot social media and website issues (pixel, Google integrations, landing page, etc.)
In the first month of launching the new ads with the same budget, I improved the reporting for each metric within the first month. The tactics I executed were new copy, better keywords, creating a dedicated landing page with relevant information instead of driving leads to the homepage, and other features available to increase clicks (sitselinks, callouts, call extensions, etc.).
These are the percentage increases per metric.
Clicks: +17%
Conversion: +142%
Conversion Rate: +132%
Cost/con: +149%
Avg CPC: +42%
Cost: - 29%
Impressions: +3%
Paid Ads,Marketing Strategy
Education
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Main objective was to run a branding campaign to test audience segments and to reduce the bounce rate.
When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.
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