These are the percentage increases per metric.


Clicks: +17%

Conversion: +142%

Conversion Rate: +132%

Cost/con: +149%

Avg CPC: +42%

Cost: - 29% 

Impressions: +3%

1.49
CPL

The Challenge

Creating Google Ads Campaigns to increase admissions to fill their classroom for the new school year. The main challenge is creating compelling ad copy to outperform neighboring schools that are more prominent in the area with bigger ad spending budgets. 


I also troubleshoot social media and website issues (pixel, Google integrations, landing page, etc.)

The Process

In the first month of launching the new ads with the same budget, I improved the reporting for each metric within the first month. The tactics I executed were new copy, better keywords, creating a dedicated landing page with relevant information instead of driving leads to the homepage, and other features available to increase clicks (sitselinks, callouts, call extensions, etc.). 

The Solution

These are the percentage increases per metric.


Clicks: +17%

Conversion: +142%

Conversion Rate: +132%

Cost/con: +149%

Avg CPC: +42%

Cost: - 29% 

Impressions: +3%

Skills Used

Paid Ads,Marketing Strategy

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.5

CPO

MyBeautifulVegan

Mybeautifulvegan had been trying to launch a brand of apparel for people interested in vegan foods and lifestyle. I was in charge of all their Facebook ads, google ads and Klaviyo. I ultimately increased sales by 300%

0.3

ROAS

StandWithUS

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

The Idea Village

0.2

CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.