The Child's Primary School Case Study

The Challenge

Creating Google Ads Campaigns to increase admissions to fill their classroom for the new school year. The main challenge is creating compelling ad copy to outperform neighboring schools that are more prominent in the area with bigger ad spending budgets.

I also troubleshoot social media and website issues (pixel, Google integrations, landing page, etc.)

The Process

In the first month of launching the new ads with the same budget, I improved the reporting for each metric within the first month. The tactics I executed were new copy, better keywords, creating a dedicated landing page with relevant information instead of driving leads to the homepage, and other features available to increase clicks (sitselinks, callouts, call extensions, etc.).

The Solution

These are the percentage increases per metric.

Clicks: +17%

Conversion: +142%

Conversion Rate: +132%

Cost/con: +149%

Avg CPC: +42%

Cost: - 29%

Impressions: +3%

Website

https://www.tcps.org

Skills Used

Paid Ads,Marketing Strategy

Industry

Education

Results by the numbers

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