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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL
Provided SEO, developed landing pages, promoted Accu-Chek glucose monitors and strips
Designed and developed branded adver-games as content for kids/teens in collaboration with the Juvenile Diabetes Research Foundation (JDRF)