expert
The Passage Homes part of the Simaba Group, is a luxury boutique hotel that was looking to increase its customer base. I worked with the company in several stages, first re-designing the functionality of its website focused on UX design, implemented several tech functionalities which made them be more productive towards generating leads. As well as did all the copywriting for the web and communication touchpoints.
Development and execution of Digital Strategy based on the company's overall marketing strategy
Traffic Increase, High conversion rates
Web Development,Copywriting,Content Marketing,Web Development,Marketing Strategy,Branding
Travel & Leisure
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.