Traffic Increase, High conversion rates
The Passage Homes part of the Simaba Group, is a luxury boutique hotel that was looking to increase its customer base. I worked with the company in several stages, first re-designing the functionality of its website focused on UX design, implemented several tech functionalities which made them be more productive towards generating leads. As well as did all the copywriting for the web and communication touchpoints.
Development and execution of Digital Strategy based on the company's overall marketing strategy
Traffic Increase, High conversion rates
Web Development,Copywriting,Content Marketing,Web Development,Marketing Strategy,Branding
Travel & Leisure
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
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