eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

Re-Launch the webshop with the goal to win back the first mover advantage

The client wanted to get better results with their Facebook, Instagram & Pinterest advertising campaigns.

Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.

The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.