
$783 in sales in the first 14 days of advertising.
Average of 283% ROAS
The highest ad set ROAS of 447% and lowest ad set ROAS of 154%
Cost per purchase of $12.99
This was a brand new store that needed to build sales from the ground up. The client was not doing social posting, Google Ads, or any other form of marketing to bring in sales. Facebook Ads were the only source of traffic.
When working with this client, I wrote the product copy to optimize it for paid ads. Then ad copy, images, and videos were designed to grab attention. All poor performing ads and ad sets were paused to improve cost per purchase.
$783 in sales in the first 14 days of advertising.
Average of 283% ROAS
The highest ad set ROAS of 447% and lowest ad set ROAS of 154%
Cost per purchase of $12.99
Paid Ads,Paid Ads,Web Development,Copywriting
Style & Fashion
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Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.

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