$783 in sales in the first 14 days of advertising.
Average of 283% ROAS
The highest ad set ROAS of 447% and lowest ad set ROAS of 154%
Cost per purchase of $12.99
This was a brand new store that needed to build sales from the ground up. The client was not doing social posting, Google Ads, or any other form of marketing to bring in sales. Facebook Ads were the only source of traffic.
When working with this client, I wrote the product copy to optimize it for paid ads. Then ad copy, images, and videos were designed to grab attention. All poor performing ads and ad sets were paused to improve cost per purchase.
$783 in sales in the first 14 days of advertising.
Average of 283% ROAS
The highest ad set ROAS of 447% and lowest ad set ROAS of 154%
Cost per purchase of $12.99
Paid Ads,Paid Ads,Web Development,Copywriting
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.