Developed and executed a Social Media & Public Relations campaign for the US Hispanic Market to launch this new documentary by artist Vik Muniz. Organized a Media Event for its launch in Brazil during the FIFA World Cup.

Netflix premiered "This is Not a Ball," a film that explores the global passion for soccer, on June 13th.

The documentary follows acclaimed Brazilian artist Vik Muniz throughout the creative process for his new artwork leading up to the biggest sporting event in the world.

The news was feature in magazines such as Variety, The New York Times, LA Times, and in all main US-Hispanic TV Shows in the country.

Public Relations, Social Media Content, Social Media Management