
Media outreach generating articles at main US Newspapers: LA Times, New York Times, Washington Post, Variety, Miami Herald, etc.
Developed and executed a Social Media & Public Relations campaign for the US Hispanic Market to launch this new documentary by artist Vik Muniz. Organized a Media Event for its launch in Brazil during the FIFA World Cup.
Netflix premiered "This is Not a Ball," a film that explores the global passion for soccer, on June 13th.
The documentary follows acclaimed Brazilian artist Vik Muniz throughout the creative process for his new artwork leading up to the biggest sporting event in the world.
The news was feature in magazines such as Variety, The New York Times, LA Times, and in all main US-Hispanic TV Shows in the country.
Public Relations, Social Media Content, Social Media Management
Media outreach generating articles at main US Newspapers: LA Times, New York Times, Washington Post, Variety, Miami Herald, etc.
Public Relations,Social Media Management,Content Marketing,Other
Art & Entertainment
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

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