
Media outreach generating articles at main US Newspapers: LA Times, New York Times, Washington Post, Variety, Miami Herald, etc.
Developed and executed a Social Media & Public Relations campaign for the US Hispanic Market to launch this new documentary by artist Vik Muniz. Organized a Media Event for its launch in Brazil during the FIFA World Cup.
Netflix premiered "This is Not a Ball," a film that explores the global passion for soccer, on June 13th.
The documentary follows acclaimed Brazilian artist Vik Muniz throughout the creative process for his new artwork leading up to the biggest sporting event in the world.
The news was feature in magazines such as Variety, The New York Times, LA Times, and in all main US-Hispanic TV Shows in the country.
Public Relations, Social Media Content, Social Media Management
Media outreach generating articles at main US Newspapers: LA Times, New York Times, Washington Post, Variety, Miami Herald, etc.
Public Relations,Social Media Management,Content Marketing,Other
Art & Entertainment
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

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