They were scaling their paid media campaigns but they weren't profitable enough

Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.

Build an ads strategy to get more leads.

It has never been advertised on google before, so we had very little data.

Over 3.000 products.

Very Niche