Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.
We marketed to parents using Facebook/Instagram ads. Our strategy was based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
We marketed to teachers and administrators through email marketing and in-person sales. Our strategy was again based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
Paid Ads,Email Marketing,Copywriting
Education
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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.