Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.
We marketed to parents using Facebook/Instagram ads. Our strategy was based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
We marketed to teachers and administrators through email marketing and in-person sales. Our strategy was again based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
Paid Ads,Email Marketing,Copywriting
Education
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The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.