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Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.
We marketed to parents using Facebook/Instagram ads. Our strategy was based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
We marketed to teachers and administrators through email marketing and in-person sales. Our strategy was again based around highlighting successful programs in nearby schools and differentiating ourselves from other service providers.
Over a 2.5 year period we were able to secure over 100 partnerships with local schools. We were sadly forced to close down temporarily in March 2020 due to Covid-19.
Paid Ads,Email Marketing,Copywriting
Education
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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
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