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Currently, Colin has built their account to a high of 40x ROAS through a robust audience, offer, and creative testing program, helping them become the dominant community in the space.
Traffic Think Tank is a high-end community and education brand that helps people improve their SEO skills. Unfortunately, SEO wasn't enough for them to hit their community growth goals, so they connected with Colin to help use paid social to scale their Membership.
Colin leveraged valuable course landing pages on Facebook and Instagram to tease course content to potential community Members while developing a robust copy and imagery testing regimen while scaling.
Currently, Colin has built their account to a high of 40x ROAS through a robust audience, offer, and creative testing program, helping them become the dominant community in the space.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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