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Currently, Colin has built their account to a high of 40x ROAS through a robust audience, offer, and creative testing program, helping them become the dominant community in the space.
Traffic Think Tank is a high-end community and education brand that helps people improve their SEO skills. Unfortunately, SEO wasn't enough for them to hit their community growth goals, so they connected with Colin to help use paid social to scale their Membership.
Colin leveraged valuable course landing pages on Facebook and Instagram to tease course content to potential community Members while developing a robust copy and imagery testing regimen while scaling.
Currently, Colin has built their account to a high of 40x ROAS through a robust audience, offer, and creative testing program, helping them become the dominant community in the space.
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For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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