MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”. 

Their media buying team has grown the app to over 24M in revenue, but they were unable to make it profitable on the front end. Their CPA is over 120 while their AOV is 70.

They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store.