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This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
This brand is a very successful Real Estate brand in Philadelphia selling over $150M per year that had not at any point leveraged the web, social, mobile, or any Inbound Marketing processes to grow their clientele.
From the start, it involved a lot of education on the benefits of Inbound, how it works, and what LOE is required. We had to dive into objective setting, tease out their business info on operations, customers, performance, and just about everything involved in being the business they are.
I also took over their website, began re-doing, laying in all SEO on focus pages, developing strategy, building landing pages, new content, blogs, and more.
Once we set their initial objectives, we planned Google Ads, SEO emphasis, content, and more. We developed a quarterly approach to planning and setting objectives, then building out all artifacts and processes required to prosecute Inbound tactics against those goals and targets.
For this engagement, I'm doing:
See above for most info, but to add some thoughts here, this is a "zero to hero" engagement when it comes to Inbound.
This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
Paid Ads,SEO,Branding,Web Development,Copywriting,Content Marketing,CRO,Marketing Strategy,Social Media Management,Web Development,Web Development
Real Estate
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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