This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.


Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.

1
ROAS

The Challenge

This brand is a very successful Real Estate brand in Philadelphia selling over $150M per year that had not at any point leveraged the web, social, mobile, or any Inbound Marketing processes to grow their clientele.


From the start, it involved a lot of education on the benefits of Inbound, how it works, and what LOE is required. We had to dive into objective setting, tease out their business info on operations, customers, performance, and just about everything involved in being the business they are.


I also took over their website, began re-doing, laying in all SEO on focus pages, developing strategy, building landing pages, new content, blogs, and more.


Once we set their initial objectives, we planned Google Ads, SEO emphasis, content, and more. We developed a quarterly approach to planning and setting objectives, then building out all artifacts and processes required to prosecute Inbound tactics against those goals and targets.


For this engagement, I'm doing:


  • SEO
  • KPI reporting
  • Google Search ad campaigns
  • Lookalike and retargeting ad development
  • Digital ad reporting and optimization
  • Landing pages
  • Website copy
  • Blog content creation
  • Lead magnet creation and content
  • Conversion optimization
  • Marketing budget creation and management
  • Social media coordination and content
  • Social media metrics and reporting
  • Email automation

The Process

See above for most info, but to add some thoughts here, this is a "zero to hero" engagement when it comes to Inbound.

The Solution

This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.


Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.

Skills Used

Paid Ads,SEO,Branding,Web Development,Copywriting,Content Marketing,CRO,Marketing Strategy,Social Media Management,Web Development,Web Development

Industry

Real Estate

Results by the numbers

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