
This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
This brand is a very successful Real Estate brand in Philadelphia selling over $150M per year that had not at any point leveraged the web, social, mobile, or any Inbound Marketing processes to grow their clientele.
From the start, it involved a lot of education on the benefits of Inbound, how it works, and what LOE is required. We had to dive into objective setting, tease out their business info on operations, customers, performance, and just about everything involved in being the business they are.
I also took over their website, began re-doing, laying in all SEO on focus pages, developing strategy, building landing pages, new content, blogs, and more.
Once we set their initial objectives, we planned Google Ads, SEO emphasis, content, and more. We developed a quarterly approach to planning and setting objectives, then building out all artifacts and processes required to prosecute Inbound tactics against those goals and targets.
For this engagement, I'm doing:
See above for most info, but to add some thoughts here, this is a "zero to hero" engagement when it comes to Inbound.
This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
Paid Ads,SEO,Branding,Web Development,Copywriting,Content Marketing,CRO,Marketing Strategy,Social Media Management,Web Development,Web Development
Real Estate
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Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.
Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.
Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.