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This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
This brand is a very successful Real Estate brand in Philadelphia selling over $150M per year that had not at any point leveraged the web, social, mobile, or any Inbound Marketing processes to grow their clientele.
From the start, it involved a lot of education on the benefits of Inbound, how it works, and what LOE is required. We had to dive into objective setting, tease out their business info on operations, customers, performance, and just about everything involved in being the business they are.
I also took over their website, began re-doing, laying in all SEO on focus pages, developing strategy, building landing pages, new content, blogs, and more.
Once we set their initial objectives, we planned Google Ads, SEO emphasis, content, and more. We developed a quarterly approach to planning and setting objectives, then building out all artifacts and processes required to prosecute Inbound tactics against those goals and targets.
For this engagement, I'm doing:
See above for most info, but to add some thoughts here, this is a "zero to hero" engagement when it comes to Inbound.
This is an ongoing engagement where I basically stood up all digital marketing. That said, after 60 days of prep, new leads are arriving each day, so the benefit to the client is like an entirely new market for them.
Leads have already begun coming in via the website and we have expanded their visits/conversions from Organic by 500%+ since inception.
Paid Ads,SEO,Branding,Web Development,Copywriting,Content Marketing,CRO,Marketing Strategy,Social Media Management,Web Development,Web Development
Real Estate
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We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.
One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
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