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200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
Two Prime had an unclear vision for their brand. They had a token but wanted to launch a hedge fund instead. Their primary target was high net worth individuals and corporate treasuries who would have been turned off with a cryptocurrency.
After extensive brand discovery and marketing research, we create buyer personas. From that research, we decided to launch a digital asset hedge fund and get rid of the token which was a distraction.
We also discovered which keywords to write our content around and what our target market searched for on Google.
We redid their logo, created a content marketing plan that included email, blogs, webinars, and social media. We recreated their website to make sure it was SEO optimized from the ground up and worked well in Google.
I personally wrote about 20 articles and launched an industry-leading research report on Ethereum that resulted in 2.6 million impressions on Twitter.
The results were 200% MoM organic search growth and close to $100 million in assets under management.
200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
SEO,Social Media Management
Finance
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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