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200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
Two Prime had an unclear vision for their brand. They had a token but wanted to launch a hedge fund instead. Their primary target was high net worth individuals and corporate treasuries who would have been turned off with a cryptocurrency.
After extensive brand discovery and marketing research, we create buyer personas. From that research, we decided to launch a digital asset hedge fund and get rid of the token which was a distraction.
We also discovered which keywords to write our content around and what our target market searched for on Google.
We redid their logo, created a content marketing plan that included email, blogs, webinars, and social media. We recreated their website to make sure it was SEO optimized from the ground up and worked well in Google.
I personally wrote about 20 articles and launched an industry-leading research report on Ethereum that resulted in 2.6 million impressions on Twitter.
The results were 200% MoM organic search growth and close to $100 million in assets under management.
200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
SEO,Social Media Management
Finance
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Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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