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200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
Two Prime had an unclear vision for their brand. They had a token but wanted to launch a hedge fund instead. Their primary target was high net worth individuals and corporate treasuries who would have been turned off with a cryptocurrency.
After extensive brand discovery and marketing research, we create buyer personas. From that research, we decided to launch a digital asset hedge fund and get rid of the token which was a distraction.
We also discovered which keywords to write our content around and what our target market searched for on Google.
We redid their logo, created a content marketing plan that included email, blogs, webinars, and social media. We recreated their website to make sure it was SEO optimized from the ground up and worked well in Google.
I personally wrote about 20 articles and launched an industry-leading research report on Ethereum that resulted in 2.6 million impressions on Twitter.
The results were 200% MoM organic search growth and close to $100 million in assets under management.
200% MoM growth in organic search
2.6 million Twitter impressions
Close to $100 million under management
SEO,Social Media Management
Finance
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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