• New entrant into the market at the time competing against huge streaming brands.
• Lack of marketing infrastructure and organization
• Understanding data and LTV

• No Channels had yet been activated and there was no consistent source of leads for this ultra-high-ticket service. Literally starting on 0.

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.

The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.

In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.

New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

Startup who struggled to have users register for a membership tot he platform.