TECHNOLOGY/ECOMMERCE_SERVICES

US

The Challenge

Saw website page load speeds increase by 2-3 seconds overall.

Added all pages to the sitemap.xml

Fixed broken links

The Process

I ran a full site audit using Screaming Frog and also used the Think With Google tool to run a cost of the website slowness.

The Solution

TECHNOLOGY/ECOMMERCE_SERVICES

Website
Skills Used

Industry

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Safar Publications

0.75

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As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


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LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.