Saw website page load speeds increase by 2-3 seconds overall.
Added all pages to the sitemap.xml
Fixed broken links
I ran a full site audit using Screaming Frog and also used the Think With Google tool to run a cost of the website slowness.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.