Saw website page load speeds increase by 2-3 seconds overall.
Added all pages to the sitemap.xml
Fixed broken links
I ran a full site audit using Screaming Frog and also used the Think With Google tool to run a cost of the website slowness.
TECHNOLOGY/ECOMMERCE_SERVICES
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

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