TECHNOLOGY/ECOMMERCE_SERVICES

US

The Challenge

Saw website page load speeds increase by 2-3 seconds overall.

Added all pages to the sitemap.xml

Fixed broken links

The Process

I ran a full site audit using Screaming Frog and also used the Think With Google tool to run a cost of the website slowness.

The Solution

TECHNOLOGY/ECOMMERCE_SERVICES

Website
Skills Used

Industry

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Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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Lucy In The Sky

Redefining the way online fashion brand functions today. International & LA-made.


Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.


Duties:

- scaling

- user acquisition

- advertising strategy & execution

- social media marketing

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Timberland Asia

  • Limited budget to promote the online store, so needed to prioritize products.

BotCake

BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.

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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.