We have been able to scale their Facebook and Google Ads campaigns to over 300% of the budget that they had when we first started. This has been over the last 8 months and we have seen great success during this time. We have managed to continue to increase their ROAS, reaching a 185% increase since we started while scaling budgets.


Facebook has become a very strong retargeting platform for them, and Google has become their #1 driver for traffic, sales, and return customers. We are hoping to continue this success through 2022 and beyond!

1.85
ROAS

Mason G.

Mayple Vetted

expert

The Challenge

Urban Natural is a high AOV (average order value) home décor & furniture brand that was struggling to find the results and ROAS that they needed to scale their campaigns. They had a very classic issue which was: when they tried to increase their budgets, their ROAS would decrease rapidly. They were looking for someone who could take their campaigns and scale them but retain or increase their returns simultaneously.


They had several positives when it came to brands looking to scale:


  1. They had a large product offering, upwards of 300+ products which is great for variety + cross-selling & up-selling.
  2. They offered very competitive prices on their products which helps fight a common pain-point for high-priced furniture brands.
  3. They had a very large email list that was highly engaged and actively looking for furniture.
  4. They fully trusted my expertise and strategies.


There were a couple negatives as well:


  1. They had just completed a 100% rebranding of their company. New website, colors, creatives, logo, etc. This impacted returning-shoppers brand recognition & click rates.
  2. They were using a 1:1 approach inside their accounts, testing 1 interest/keyword at a time.

The Process

We decided on a complete overhaul of their existing Facebook Ads Manager account as well as their Google Ads account. This was best for the account structure post-iOS 14, as well as starting fresh with new testing templates would give us the cleanest and most accurate data moving forward. We met on video calls 1-2 times per week during setup to ensure proper account structure, creative use, and landing pages.


Their Facebook Ads Manager was performing quite poorly using their 1:1 structure, which was the first change. Utilizing a more consolidated system was our plan, along with an extremely aggressive creative-testing strategy due to the rebranding. We needed to get the new branded content in front of our existing audiences as much as we could, and learn from that data to better impact our cold audience campaigns. We also moved to use carousels a lot more than they were before, as they had such a variety of products and we wanted to showcase lots of variety to potential buyers.


Their Google Ads account was very poorly managed. They had their budget split among 27 campaigns, broken down by device. This is against best practices and I had to do an entire face-lift of the account. 27 campaigns were reduced and consolidated to 4, utilizing a much more consolidated structure with more relation to Facebook's CBO type of budget allocation. The text ads were updated with much more "clickable" copy, as well as better headlines & more relevant content. Their shopping campaigns were also reworked to allow for better returns.

The Solution

We have been able to scale their Facebook and Google Ads campaigns to over 300% of the budget that they had when we first started. This has been over the last 8 months and we have seen great success during this time. We have managed to continue to increase their ROAS, reaching a 185% increase since we started while scaling budgets.


Facebook has become a very strong retargeting platform for them, and Google has become their #1 driver for traffic, sales, and return customers. We are hoping to continue this success through 2022 and beyond!

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

ROAS

BudgetNet

BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history. 


Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 


They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.

3.44

CPL

Anti Parasitaire Squad

The company was looking to improve their social media presence as well as get leads from paid advertising.

0.2

CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

Pevonia

NDA - Only the name of the brand can be shared.