+200% year-on-year growth of paid media user acquisition targets at a positive ROAS

33% improvement in lead nurturing conversion rates

Assignment of $8M budget year


Cristian C.

Mayple Vetted


The Challenge

Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.

Traditionally these brands had operated independently in different markets.

Expedia wanted to bring consistency, efficiency and scale to all their online media efforts

I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.

The Process

Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities. 

  • Global acquisition strategy and roadmap.  Identifying segments, mapping customer acquisition journey (Media, CRM and Sales) and campaign planning and management. 
  • Media and programmatic team coordination: (Display/YouTube/Paid social, SEM, email, and Affiliates): Agreement on media budget distribution, mix of channel and testing/optimisation campaign roadmap. Partnering with product to develop the technology for advanced audience targeting, smart bidding, programmatic/ messaging and personalisation enablement.
  • Messaging /content: Leveraging market research and user insights to brief the creative agency, coordinate the generation of the assets and creative concepts (display assets, landing pages, email cycles).
  • Reporting and attribution: Working with Business Intelligence to create a marketing reporting and attribution system that would become a unique source of truth and help the organisation understand the impact of each channel activity on driving conversions, decision making on the distribution of budgets and campaign optimisation.

The Solution

+200% year-on-year growth of paid media user acquisition targets at a positive ROAS

33% improvement in lead nurturing conversion rates

Assignment of $8M budget year

Skills Used

Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing


Travel & Leisure

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



KB Pure

They are looking to expand to Canada and wanted a marketing agency to help.


TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.

We created a joint venture with another agency to work on this project that will be launched on November 14th.

The Legal Partners

thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.


Company Description

MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available. 


One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.

We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.