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+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.
Traditionally these brands had operated independently in different markets.
Expedia wanted to bring consistency, efficiency and scale to all their online media efforts
I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.
Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities.
+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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