+200% year-on-year growth of paid media user acquisition targets at a positive ROAS

33% improvement in lead nurturing conversion rates

Assignment of $8M budget year

0.26
CPL

Cristian C.

Mayple Vetted

expert

The Challenge

Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.


Traditionally these brands had operated independently in different markets.


Expedia wanted to bring consistency, efficiency and scale to all their online media efforts


I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.

The Process

Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities. 


  • Global acquisition strategy and roadmap.  Identifying segments, mapping customer acquisition journey (Media, CRM and Sales) and campaign planning and management. 
  • Media and programmatic team coordination: (Display/YouTube/Paid social, SEM, email, and Affiliates): Agreement on media budget distribution, mix of channel and testing/optimisation campaign roadmap. Partnering with product to develop the technology for advanced audience targeting, smart bidding, programmatic/ messaging and personalisation enablement.
  • Messaging /content: Leveraging market research and user insights to brief the creative agency, coordinate the generation of the assets and creative concepts (display assets, landing pages, email cycles).
  • Reporting and attribution: Working with Business Intelligence to create a marketing reporting and attribution system that would become a unique source of truth and help the organisation understand the impact of each channel activity on driving conversions, decision making on the distribution of budgets and campaign optimisation.


The Solution

+200% year-on-year growth of paid media user acquisition targets at a positive ROAS

33% improvement in lead nurturing conversion rates

Assignment of $8M budget year

Skills Used

Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing

Industry

Travel & Leisure

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

0

CPM

Heineken 00

Heineken 00 first launch in Israel.

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

0.95

ROAS

4artworks

4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.


We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience. 


We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.


Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.