Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.
Traditionally these brands had operated independently in different markets.
Expedia wanted to bring consistency, efficiency and scale to all their online media efforts
I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.
Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities.
+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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