+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
expert
Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.
Traditionally these brands had operated independently in different markets.
Expedia wanted to bring consistency, efficiency and scale to all their online media efforts
I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.
Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities.
+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing
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Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.