+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
expert
Expedia had acquired a collection of brands in the vacation retal industry to compete against AirBnb, including VRBO, HomeAway, Homelidays, TopRural, among others.
Traditionally these brands had operated independently in different markets.
Expedia wanted to bring consistency, efficiency and scale to all their online media efforts
I joined the global marketing strategy team supporting them develop the infraestructura, processes and scale up their marketing efforts globally from this centralised team.
Led the global marketing acquisition strategy, roadmap campaign and testing plan across EMEA, Americas and APAC. Built the system, frameworks, best practices and scaling up of activities.
+200% year-on-year growth of paid media user acquisition targets at a positive ROAS
33% improvement in lead nurturing conversion rates
Assignment of $8M budget year
Email Marketing,Marketing Strategy,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Content Marketing
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.