Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

Acquired the 20 year old home furnishing brand out of bankruptcy.

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.