With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
Wild Bill's soda sells natural craft soda beverages. Their typical business model was based around exhibiting at events, primarily conventions, such as Comic Con, but once COVID hit it was clear this model was going to have to shift more to e-commerce for the business to survive. During my time working with WB they underwent new brand identity efforts, which also played a large role in the digital media I created.
I designed, developed, and optimized email template creative, as well as paid media creative for Wild Bill's Soda during this critical time in their business. This also included providing consultations to their in-house email marketing team on suggested email campaigns and automation. My approach here was to take a holistic look at the business and identify opportunities for messaging via email and paid media that would increase revenue and customer retention.
With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
Email Marketing,Branding,Copywriting,Marketing Strategy
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.