With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
expert
Wild Bill's soda sells natural craft soda beverages. Their typical business model was based around exhibiting at events, primarily conventions, such as Comic Con, but once COVID hit it was clear this model was going to have to shift more to e-commerce for the business to survive. During my time working with WB they underwent new brand identity efforts, which also played a large role in the digital media I created.
I designed, developed, and optimized email template creative, as well as paid media creative for Wild Bill's Soda during this critical time in their business. This also included providing consultations to their in-house email marketing team on suggested email campaigns and automation. My approach here was to take a holistic look at the business and identify opportunities for messaging via email and paid media that would increase revenue and customer retention.
With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
Email Marketing,Branding,Copywriting,Marketing Strategy
Food & Drink
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.