With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.

Dwight A.

Mayple Vetted

expert

The Challenge

Wild Bill's soda sells natural craft soda beverages. Their typical business model was based around exhibiting at events, primarily conventions, such as Comic Con, but once COVID hit it was clear this model was going to have to shift more to e-commerce for the business to survive. During my time working with WB they underwent new brand identity efforts, which also played a large role in the digital media I created.

The Process

I designed, developed, and optimized email template creative, as well as paid media creative for Wild Bill's Soda during this critical time in their business. This also included providing consultations to their in-house email marketing team on suggested email campaigns and automation. My approach here was to take a holistic look at the business and identify opportunities for messaging via email and paid media that would increase revenue and customer retention.

The Solution

With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.

Skills Used

Email Marketing,Branding,Copywriting,Marketing Strategy

Industry

Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

3

CPO

TBO Underwear

Scale a brand that couldn't get past $30k/mth in Facebook Ads. Now hitting target CPA of $30 at $100k+ per month in spend on FB.

3.89

CPO

BKIND

They were getting poor results with Facebook & Instagram ads

Afimilk

Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.