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With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
Wild Bill's soda sells natural craft soda beverages. Their typical business model was based around exhibiting at events, primarily conventions, such as Comic Con, but once COVID hit it was clear this model was going to have to shift more to e-commerce for the business to survive. During my time working with WB they underwent new brand identity efforts, which also played a large role in the digital media I created.
I designed, developed, and optimized email template creative, as well as paid media creative for Wild Bill's Soda during this critical time in their business. This also included providing consultations to their in-house email marketing team on suggested email campaigns and automation. My approach here was to take a holistic look at the business and identify opportunities for messaging via email and paid media that would increase revenue and customer retention.
With a "create, learn, and optimize" approach Wild Bill's saw a 5x growth with creative for paid social. Using my designs and recommended campaigns/automation, the Wild Bill's team was able to develop an email marketing program that was on-brand and highly effective.
Email Marketing,Branding,Copywriting,Marketing Strategy
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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