Wild Bill's soda sells natural craft soda beverages. Their typical business model was based around exhibiting at events, primarily conventions, such as Comic Con, but once COVID hit it was clear this model was going to have to shift more to e-commerce for the business to survive. During my time working with WB they underwent new brand identity efforts, which also played a large role in the digital media I created.

I designed, developed, and optimized email template creative, as well as paid media creative for Wild Bill's Soda during this critical time in their business. This also included providing consultations to their in-house email marketing team on suggested email campaigns and automation. My approach here was to take a holistic look at the business and identify opportunities for messaging via email and paid media that would increase revenue and customer retention.