
Results for this client were beyond their expectations.
We 4x their ROAS and launched multiple new products that generate a large portion of new sales.
Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.
Monthly Budget: $110,000
Testimonial From Client:
“Josh takes our ads to the next level! From copywriting to design he’s had a great feel for our brand since Day 1. He continues to find new creative ways to reach our target audience and covert leads to sales. Love working with him and cannot recommend him enough!”
- Michelle, Marketing Director Xendurance
For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.
I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.
The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.
Results for this client were beyond their expectations.
We 4x their ROAS and launched multiple new products that generate a large portion of new sales.
Paid Ads,Paid Ads,Paid Ads,CRO,Other
Health & Wellness
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

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