When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.


We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.


As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.


In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:


• Reduced administrative time by embedding automation using Zapier

• Standardized conversion tracking across all accounts for accuracy

• Landing Page suggestions to optimize conversion rates

• Implementation of a state-of-the-art budget management system

• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.




Client Quote:

Shawn Kimmel, Xpress Promotion

“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!


EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs. 


EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”


0.71
CPL

The Challenge

Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team. 

The Process

As the paid media manager for Xpress, my role was to ensure the clients were getting new patient leads for their marketing budget within a reasonable cost that was profitable for them. I did this through the paid marketing channels of Google Ads and Facebook Ads. My responsibilities are as follows:


• Discovery: Identifying objectives, differentiation, and competitors.

• Account Review: Performing an audit in order to assess the current state and needs of the account

• System Integration: Uploading, syncing, and merging with platforms and tools

• Competitive Analysis: Auditing your competitors' PPC activity (keywords & ad copy).

• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis programs to provide 24/7 optimization and cutting-edge strategic initiatives.

• Keyword research: Identifying optimal keyword targeting.

• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic, demographic, close-up cities, etc.

• Ad Extensions: Ensuring as much online real estate as possible by including site links, call extensions, local maps, structured snippets, and call-outs.

• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and effective copy for the business.

• Remarketing Campaign: As needed basis

• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to measure and increase ROI effectively.

• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking them to ensure that your ads only show for relevant searches.

• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance anomalies.

• Custom Automation: Configuration of machine learning optimization parameters.

• Reporting: Creating and scheduling customized monthly conversion reports.

• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using the best converting ad copy.



The Solution

When we started working with the team, they were managing 20 accounts. Over the last three years, we have helped them grow this client base to over 50 paid media clients.


We have achieved this by listening to the client and using data to increase sales volume and the type and quality of each conversion they were delivering for their clients.


As our relationship developed, we were able to evolve a proprietary lead generation solution by connecting software solutions to create a seamless experience for the end client. This included a feedback loop to ensure that data was continually optimized towards the best and highest revenue-generating keywords and ad copy.


In addition to the great KPIs we have delivered, we have also delivered a number of other benefits, including:


• Reduced administrative time by embedding automation using Zapier

• Standardized conversion tracking across all accounts for accuracy

• Landing Page suggestions to optimize conversion rates

• Implementation of a state-of-the-art budget management system

• Creation of standardized templates to ensure immediate performance gains with multiple predefined strategies based on initial performance.




Client Quote:

Shawn Kimmel, Xpress Promotion

“EMA has been a key asset in expanding my company. They work just like an internal team would. I rely on them heavily for handling all aspects of paid ads delivery from onboard of clients and set up of accounts, maintenance, problem solving and building systems to optimize account and workflow. They are responsive, dependable and wicked smart!


EMA has been a key asset in expanding my company’s paid ads services. I rely on them for all aspects of paid ads delivery from the onboarding of clients and account set up, to account and client routine servicing and handling of sensitive and timely issues. They work like an internal department and are dependable for getting their product and client retention. On one side of the spectrum is the “churn and burn” outsourced paid ads services, and on the other is EMA – completely custom, optimized, effective and responsive to your and your clients’ needs. 


EMA has been a key element in doubling my company’s paid ads services. They cover all aspects of paid ads services from the client side to the backend and even work to develop optimized systems to improve not only the paid ads products but the workflow as well. I find them responsive, dependable and efficient in addressing any situation that comes up – handling down months, onboarding clients, client reporting, emergency handlings and COVID. They have been solid throughout.”


Skills Used

Paid Ads,Paid Ads,Copywriting

Industry

Health & Wellness

Results by the numbers

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