The client wanted to maintain a ROAS of 2X but was averaging 0.9X
I created campaigns based on brand recognition, generneral product search, and shoppings ads.
I currently maintain a ROAS of 2.5-3X
Paid Ads,Google Shopping
Beauty
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

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