YesYouCan! - a weight loss supplement company that was looking to establish a strong E-commerce presence to complement its successful TV marketing efforts in the United States. 

They had strong brand recognition among the Hispanic demographic, working with large nationwide U.S. networks like Telemundo and Univision. Our challenge was to structure their digital marketing efforts to increase sales on their new e-commerce store and scale their new revenue channel. With little to no structure, our team had to implement robust strategies to yield an attractive ROI. We guided the YesYouCan! team to create captivating creative that was extremely successful throughout our marketing funnel and maintained the desired ROI.

Our first step with the brand was to launch Facebook and Instagram ads aimed at their target demographic to drive traffic and begin to generate new revenue. To do so, we ran captivating influencer ads, used engaging copy for both platforms, and tested audiences to help them achieve high conversion rates.

Our goal was to develop a benchmark for our target cost per acquisition. We developed an ad sequence that captured the attention of potential clients, followed up with users that found interest in the product, and finally helped nudge clients to finalize the purchase. 

Once Facebook/Instagram yielded consistent results, we launched Google Search and Shopping campaigns to continue to help the company's digital marketing efforts.

Results: we maintained a return on ad spend (ROAS) of over 3 every month and helped the brand scale its E-commerce store sales.

Skills used:

• Facebook & Instagram ad strategy
• Google Search and Shopping Ad strategy
• Graphic design
• Video editing
• Copywriting