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We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st.
October (previous) average ROAS:2.35
November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.
There are times of the year that no eCommerce can ignore. Such times include Black Friday, Cyber Monday, and the pre-Christmas Holiday season.
To take the best advantage this extended season, it’s important to create the right setup that will ultimately convert and become the yearly Jackpot event to boost the overall income of a store.
This particular account had most of its spend on Cold traffic and was not leveraging enough the Warm audiences owned.
The audit reflected that warm audiences were underutilized, so we created a set of campaigns with the following custom made structure to fit their target audience and current inventory availability:
This allowed for a faster scale as the audiences used in most cases were broader, and the CBO campaigns allowed for Facebook’s algorithm to take over with at least 50 sales per 7 days, per campaign.
We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st.
October (previous) average ROAS:2.35
November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.
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The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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