We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st. 

October (previous) average ROAS:2.35

November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.

0.5
ROAS

Cristobal D.

Mayple Vetted

expert

The Challenge

There are times of the year that no eCommerce can ignore. Such times include Black Friday, Cyber Monday, and the pre-Christmas Holiday season.

To take the best advantage this extended season, it’s important to create the right setup that will ultimately convert and become the yearly Jackpot event to boost the overall income of a store.


This particular account had most of its spend on Cold traffic and was not leveraging enough the Warm audiences owned.



The Process

The audit reflected that warm audiences were underutilized, so we created a set of campaigns with the following custom made structure to fit their target audience and current inventory availability:

  • Campaign 1: Prospecting DBA
  • 3 adsets, 4 ads each with different specs (1 video, 1 static, 1 carousel, 1 video collection). 
  • Campaign 2: DPA for View Content, ATC and Visitors
  • Campaign 3: Retargeting for Engagers, Video Viewers, broader website visitors
  • 3 adsets, 4 ads each with different specs (1 video, 1 static, 1 carousel, 1 video collection). 
  • Campaign 4: Loyalty (repurchase)


This allowed for a faster scale as the audiences used in most cases were broader, and the CBO campaigns allowed for Facebook’s algorithm to take over with at least 50 sales per 7 days, per campaign.





The Solution

We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st. 

October (previous) average ROAS:2.35

November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.

Skills Used

Paid Ads,Paid Ads

Industry

Style & Fashion

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