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We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st.
October (previous) average ROAS:2.35
November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.
There are times of the year that no eCommerce can ignore. Such times include Black Friday, Cyber Monday, and the pre-Christmas Holiday season.
To take the best advantage this extended season, it’s important to create the right setup that will ultimately convert and become the yearly Jackpot event to boost the overall income of a store.
This particular account had most of its spend on Cold traffic and was not leveraging enough the Warm audiences owned.
The audit reflected that warm audiences were underutilized, so we created a set of campaigns with the following custom made structure to fit their target audience and current inventory availability:
This allowed for a faster scale as the audiences used in most cases were broader, and the CBO campaigns allowed for Facebook’s algorithm to take over with at least 50 sales per 7 days, per campaign.
We managed to scale the average daily spend from $800 from the end of October up to $4,500 by December 1st.
October (previous) average ROAS:2.35
November + December (new) average ROAS: 2.59 with over 5x the spend in the highest spending days.
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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