• Answer 1001 user analytics questions
• Determine product adoption
• Discover user activation metric
• Measure activation
• Manage data sources and connections
• Track campaign performance

Product – Demat & Trading Account

Geo India (excluding East, Northeast, J&K)

Audience: 25+ Years, Working Professionals.

Gender: Male

Income Group: 1M INR +

Objective: Generate Quality leads with decent conversion

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.