Create a digital marketing strategy for Ron Velin Coaching that can be supported over time, with scalable opportunities supported by familiar digital marketing tools.

Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter.  Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.

In 2021 Vaughtons approach Delta with a challenge. 

In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future. 

This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.

Filti provides nanotechnology-patented HVAC filters and N95 facemasks. They were looking to gain a broader reach and achieve higher sales.