The challenge, EFTI’s reputation is mostly known within the industry as a top level education center in Madrid, highly valued but mostly off-line. Over the years several small schools appeared in the digital context and captured the digital market quota leaving EFTI with low digital impact. The challenge was to position LIBREE’s digital platform as a new player in the online course sector and as a top player in the online visual art education.

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.

My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

• Drive awareness and traffic to content/website
• Increase membership subscriptions
• Reduce membership churn

Establish an online presence and drive online sales.