Plan and deliver a 360 digital marketing strategy an AI based cancer screening biomarker test.
The project included a full restructure of the marketing funnel, the offer and the audience targeted.
Achieved over sales growth increase of 700%
Paid Ads,Paid Ads,Paid Ads,SEO,Web Development
Technology
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Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.
At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

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