Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.

0.4
CPO

The Challenge

Acquire & maintain high vol amounts of traffic to a list of brands operated by 888, to get quality first-time depositors with decent ltv.

The Process

Setting up profitable media campaigns across various platforms, providers, traffic sources and business-units. Reporting and measurement in a noisy b2c environment with homemade tracking solutions (impression/click counters).

The Solution

Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other,Web Development,CRO

Industry

Gaming

Results by the numbers

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StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

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Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

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Promoting any supplement on Facebook and Instagram must be done correctly or your boosted posts could be denied. With our experience, we knew exactly how to navigate the waters from the very beginning and now we are seeing growth on both platforms consistently.

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CPL

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