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Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Acquire & maintain high vol amounts of traffic to a list of brands operated by 888, to get quality first-time depositors with decent ltv.
Setting up profitable media campaigns across various platforms, providers, traffic sources and business-units. Reporting and measurement in a noisy b2c environment with homemade tracking solutions (impression/click counters).
Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other,Web Development,CRO
Gaming
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Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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