
Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Acquire & maintain high vol amounts of traffic to a list of brands operated by 888, to get quality first-time depositors with decent ltv.
Setting up profitable media campaigns across various platforms, providers, traffic sources and business-units. Reporting and measurement in a noisy b2c environment with homemade tracking solutions (impression/click counters).
Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other,Web Development,CRO
Gaming
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.