
Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Acquire & maintain high vol amounts of traffic to a list of brands operated by 888, to get quality first-time depositors with decent ltv.
Setting up profitable media campaigns across various platforms, providers, traffic sources and business-units. Reporting and measurement in a noisy b2c environment with homemade tracking solutions (impression/click counters).
Shorten the poc process with providers from months to weeks, setup X 3 campaigns than usual for the same time-frame, increased profitability for existing activities by 40% on avg.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads,Other,Web Development,CRO
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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