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When i stated The CPA (Cost per action - FTD) was $5,000, when i left - The CPA was $750.
In 888 I worked for the sport's unit, when I started working there I received the mission of leading the opening of a new market – the American market.
Before I came, the company almost couldn't receive any registration and FTD's (first deposits) to our web or app in this market.
Before I started, I did research about the American gambler - which events are more interesting to him.
I started new campaigns on Facebook, Twitter, and Snapchat with different kinds of offers - to test what get them more interests.
After a year of activity, the results are getting better every month in terms of CPA, the budget was increased in each month, thanks to the analysis I did and the ideas I gave to the sport's unit during the activity - ideas for offers, creatives and event we should run to improve our CPR and CPA.
When i stated The CPA (Cost per action - FTD) was $5,000, when i left - The CPA was $750.
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