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Across the targets set such as impressions, clicks, and new followers we hit and exceeded our targets. We also saw a high % of relevant/positive comments and story interactivity compared to benchmarks. Altogether this data showed us that the audience had taken in the messaging and we had increased their interest in the brand led by changed perception.
Abel & Cole wanted to do two things in their influencer marketing campaigns. Firstly, they wanted to spread brand awareness across a wider audience and secondly, they wanted to change people's perception of them. They used to be known for just organic veg boxes but they do so much more in terms of organic range. Their budget wasn't large so the challenge was to spend their budget wisely in order to hit their goals.
I was responsible for leading, planning and executing their two influencer campaigns in 2021. I first put together a strategy which gave us a clear focus and measurable targets. We focused on influencers who were outside of their normal audience (e.g. sustainable, organic fans) and I put together an executional strategy that would allow us to see more clearly if the audience had taken in the messaging. This included measuring things such as poll votes, sentiment in comments, post saves etc.
In influencer discovery, I focused on important data such as impressions per post to ensure we worked with the most effective influencers possible.
I used the results and insights from the first campaign to build into the second campaign later in the year, further improving results.
Across the targets set such as impressions, clicks, and new followers we hit and exceeded our targets. We also saw a high % of relevant/positive comments and story interactivity compared to benchmarks. Altogether this data showed us that the audience had taken in the messaging and we had increased their interest in the brand led by changed perception.
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Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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