The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
Their outsourced agency wasn't meeting goals in terms of growth and efficiency for their customer acquisition. A large contributor of the problem was that there was no one in house focusing on these efforts.
I ultimately built and scaled their acquisition program from the ground up. I ended up having full ownership of strategy and execution.
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CRO
Technology
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Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!