
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
Their outsourced agency wasn't meeting goals in terms of growth and efficiency for their customer acquisition. A large contributor of the problem was that there was no one in house focusing on these efforts.
I ultimately built and scaled their acquisition program from the ground up. I ended up having full ownership of strategy and execution.
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.

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