
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
Their outsourced agency wasn't meeting goals in terms of growth and efficiency for their customer acquisition. A large contributor of the problem was that there was no one in house focusing on these efforts.
I ultimately built and scaled their acquisition program from the ground up. I ended up having full ownership of strategy and execution.
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.