The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
expert
Their outsourced agency wasn't meeting goals in terms of growth and efficiency for their customer acquisition. A large contributor of the problem was that there was no one in house focusing on these efforts.
I ultimately built and scaled their acquisition program from the ground up. I ended up having full ownership of strategy and execution.
The ultimate result was revenue. I scaled their acquisition efforts to bring in $8M in sales with a 40% YoY growth.
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Belissimo is a cutting-edge hat brand based in the US that needed assistance growing its customer base and revenue as its main objective. These luxury hats are at a high price point so marketing to the correct consumer is crucial with a niche target market.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
