HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.

Develop a social media strategy and content to be taken forward.

They wanted to scale their campaign but tracking wasn't accurate

They had run a Facebook & Google campaign with very little results and revenue was dropping