
Recommendation received from co-founder:
Neha and I worked on two projects together within my capacity as a high growth retail/consumer founder. She has been diligent, efficient and punctual through both projects where she spent time both at the beginning of the project to understand our needs and at the end of the project for closure. Neha has the experience and gravitas to work independently and she is a self-starter. She communicated effectively with our in house team and other freelancers who worked for us. Please do not hesitate to contact me if you need further recommendation for Neha.
Recommendation received from co-founder:
Neha and I worked on two projects together within my capacity as a high growth retail/consumer founder. She has been diligent, efficient and punctual through both projects where she spent time both at the beginning of the project to understand our needs and at the end of the project for closure. Neha has the experience and gravitas to work independently and she is a self-starter. She communicated effectively with our in house team and other freelancers who worked for us. Please do not hesitate to contact me if you need further recommendation for Neha.
Marketing Strategy,Email Marketing
Beauty
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CloudWaitress is the best way to start accepting online orders and reservations. We are one of Australia's fastest-growing startups with 700% growth from 2019 till today.
The CloudWaitress mission is – “To build a system that provides an easy way for small business restaurant owners to accept and manage every type of online order, for free.”
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.