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The campaign drove a +93% increase in leads, -12% decrease in cost per lead, and contributed to 13x increase in brand search demand YOY.
The challenge was to develop and execute a search engine marketing strategy to support the rebrand of the 108-year legacy Adventist Health System, comprised of 47 hospitals across nine states operating under 30 different local brands, to AdventHealth. The strategy needed to translate the rebrand to existing stakeholders, support the growth of newly aquired service lines, all while reducing the overall cost per lead.
As the marketing manager on this project, I needed to deveop a SEM-focused strategy that would achieve the client's goals at scale.
The campaign drove a +93% increase in leads, -12% decrease in cost per lead, and contributed to 13x increase in brand search demand YOY.
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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