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The campaign drove a +93% increase in leads, -12% decrease in cost per lead, and contributed to 13x increase in brand search demand YOY.
The challenge was to develop and execute a search engine marketing strategy to support the rebrand of the 108-year legacy Adventist Health System, comprised of 47 hospitals across nine states operating under 30 different local brands, to AdventHealth. The strategy needed to translate the rebrand to existing stakeholders, support the growth of newly aquired service lines, all while reducing the overall cost per lead.
As the marketing manager on this project, I needed to deveop a SEM-focused strategy that would achieve the client's goals at scale.
The campaign drove a +93% increase in leads, -12% decrease in cost per lead, and contributed to 13x increase in brand search demand YOY.
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Whiskey Ball enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.
This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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