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The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
This project was whilst I was working at Google. All Saints had achieved good results from their marketing efforts in the UK market. (On average, £900K spending per month, with revenue of £3.6 mill, and ROAS of 4x). However, eCommerce sales in European markets in comparison were minimal and fairly stagnant, (£100K spending per month with revenue of £150K, and ROAS of 1.5x). All Saints were determined to find a way to increase their European market revenue and build a foundation to expand to other European markets in the mid-long term.
Luke created a full funnel strategy to to scale out the European markets. This began with a marketing plan and strategy. For example, using current results and data, which European markets are best aligned to the brand and where are we seeing the best results so far, at Campaign/Ad Group/Keyword and Product level. After analysing all of the metrics, Germany and France proved to be most profitable markets for the scaling strategy. (With a plan in place to expand to Netherlands and the Nordics soon after this.) Initially on Search, Luke created a Generics keyword strategy based on Best Selling products and used Smart Shopping with segmented product groups and their own ROAS targets (High/Mid/Low), in order to improve performance. Additionally, Luke built up audience lists and utilised them to via Display advertising and YouTube to increase brand awareness, reach and drive conversions further down the marketing funnel.
The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
BudgetNet had established itself as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer-term, they needed an SEO strategy in place to protect their online presence in the market.
Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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