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The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
This project was whilst I was working at Google. All Saints had achieved good results from their marketing efforts in the UK market. (On average, £900K spending per month, with revenue of £3.6 mill, and ROAS of 4x). However, eCommerce sales in European markets in comparison were minimal and fairly stagnant, (£100K spending per month with revenue of £150K, and ROAS of 1.5x). All Saints were determined to find a way to increase their European market revenue and build a foundation to expand to other European markets in the mid-long term.
Luke created a full funnel strategy to to scale out the European markets. This began with a marketing plan and strategy. For example, using current results and data, which European markets are best aligned to the brand and where are we seeing the best results so far, at Campaign/Ad Group/Keyword and Product level. After analysing all of the metrics, Germany and France proved to be most profitable markets for the scaling strategy. (With a plan in place to expand to Netherlands and the Nordics soon after this.) Initially on Search, Luke created a Generics keyword strategy based on Best Selling products and used Smart Shopping with segmented product groups and their own ROAS targets (High/Mid/Low), in order to improve performance. Additionally, Luke built up audience lists and utilised them to via Display advertising and YouTube to increase brand awareness, reach and drive conversions further down the marketing funnel.
The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
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Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.
LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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