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The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
This project was whilst I was working at Google. All Saints had achieved good results from their marketing efforts in the UK market. (On average, £900K spending per month, with revenue of £3.6 mill, and ROAS of 4x). However, eCommerce sales in European markets in comparison were minimal and fairly stagnant, (£100K spending per month with revenue of £150K, and ROAS of 1.5x). All Saints were determined to find a way to increase their European market revenue and build a foundation to expand to other European markets in the mid-long term.
Luke created a full funnel strategy to to scale out the European markets. This began with a marketing plan and strategy. For example, using current results and data, which European markets are best aligned to the brand and where are we seeing the best results so far, at Campaign/Ad Group/Keyword and Product level. After analysing all of the metrics, Germany and France proved to be most profitable markets for the scaling strategy. (With a plan in place to expand to Netherlands and the Nordics soon after this.) Initially on Search, Luke created a Generics keyword strategy based on Best Selling products and used Smart Shopping with segmented product groups and their own ROAS targets (High/Mid/Low), in order to improve performance. Additionally, Luke built up audience lists and utilised them to via Display advertising and YouTube to increase brand awareness, reach and drive conversions further down the marketing funnel.
The results were excellent after a 3 month sprint of launching and testing, All Saints spending doubled in European markets (Germany and France) to £200K per month, and generated revenue of £850K, with a ROAS of 3.75x. All Saints were delighted with these results and this fully transformed their European revenue, while setting the foundation for them to expand internationally across Netherlands, the Nordics and beyond, on Google Ads.
Paid Ads,Google Shopping,Paid Ads
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ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
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This brand had a large customer database but had trouble scaling their Klaviyo account.
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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