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Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
Part of a two-person team managing full-cycle paid search, display, and remarketing campaigns to drive new customer acquisition online and offline (calls) requiring cross-functional collaboration with call center, customer site experience, marketplace partners and search vendors to develop strategy, grow traffic and revenue, and improve efficiencies.
Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
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increase awareness and inbound tourism from the US and Europe to Panama
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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