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Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
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Part of a two-person team managing full-cycle paid search, display, and remarketing campaigns to drive new customer acquisition online and offline (calls) requiring cross-functional collaboration with call center, customer site experience, marketplace partners and search vendors to develop strategy, grow traffic and revenue, and improve efficiencies.
Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
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Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
