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Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
Part of a two-person team managing full-cycle paid search, display, and remarketing campaigns to drive new customer acquisition online and offline (calls) requiring cross-functional collaboration with call center, customer site experience, marketplace partners and search vendors to develop strategy, grow traffic and revenue, and improve efficiencies.
Managed and optimized full cycle Paid Search campaigns ($100k/mo budget) for Allconnect, a marketplace for internet and TV services, to drive new customer acquisition online and offline (phone calls) while improving ROI. Improved efficiency metrics through a combination of account restructures, negative keyword strategy, A/B testing, bid optimizations, ad scheduling and bid modifier adjustments, and cross-collaboration with the call center and website experience teams resulting in -20% spend reduction (at the same revenue), +300% conversions, +30% call center conversion rate and -50% reduction in poor lead phone calls. When acting as the interim Senior Manager I drove the highest revenue three consecutive days.
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